The Magic of Swedish Lapland: A Spectacular Sales Incentive

At CT Groups, Conferences & Events, we pride ourselves on curating unforgettable experiences for our clients. Recently, our very own Katherine Staples had the opportunity to support one of our corporate clients on site in Swedish Lapland. She shares a first-hand account of what this incredible trip involved...

Touchdown in Sweden

One of the most rewarding parts of my job is being able to assist our clients during events we have created for them. This experience was a 50-person sales incentive to the Icehotel in Kiruna. From the moment I stepped off the Scandinavian Airlines flight into the -14°C snowy surroundings, the stage was set for our group to have an extraordinary adventure during their four-day trip.

katherine at the icehotel 34

Travelling cross-country in style

Setting off straight from the airport and wrapped up in our Arctic gear, the group departed by snowmobile and husky dogs through Swedish forests and across frozen lakes. Once the group arrived at the famed Icehotel, they stepped into the ethereal -5°C hotel, where they were briefed for their one-night stay in an ice room, followed by two nights in a warm room. Each room is uniquely handcrafted every year and built purely from snow and ice harvested directly from the Torne River.

snow mobile

An action-packed Itinerary

During the week our group explored their winter wonderland through pre-arranged activities that included; a Sami Village reindeer experience, a Snowmobile Adventure with lunch on the banks of a frozen lake, a five-course tasting Ice Menu, and exclusive use of Old Homestead restaurant. The climax of the trip was a spectacular finale dinner held in tipis erected on a frozen lake in a secret location. As a surprise for the guests, we flew in an Abba Tribute band to perform, adding an extra layer of magic to the evening.

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An unforgettable ending

To finish off an extraordinary experience, we managed to witness the mesmerising Northern Lights - the timing simply could not have been better! Our clients departed with lifelong memories as a reward for their hard work and dedication to their industry.

If you're looking to incentivise your staff with an experience of a lifetime, CT Groups, Conferences & Incentives is here to make it happen. Email us today for further information and inspiration or speak to one of us directly on 01892 571197.

Northan Lights

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