How To Promote Your Corporate Event

You can spend months meticulously planning every detail of your business event. From choosing the perfect location and crafting the best possible menu, to enlisting incredible keynote speakers and nailing the entertainment; every waking moment goes into ensuring everything is just right.

But the harsh reality is, it doesn’t matter how good any of these big or small details are if nobody turns up. When it comes to running a corporate event, getting people to not only RSVP “yes” but actually turn up isn’t easy. Most free events for example will have a 50% drop-out rate.

How then, do you successfully promote your next business event to make it the hottest ticket in town? What can you do to drive people through the door? At CT Group Travel, we have years of corporate events management experience. So here are our top tips to promote your next corporate event:

1. Branding

In order to promote your event, it needs to be unique, memorable, and stand out amongst the noise. Chances are, you’re not the only business hosting an event, so you need to do something different that means it’s your event that sticks in people’s minds.

Choose a name that is easy to remember, relevant to your goals, and linked back to you. Create a strong logo that can be used on your marketing collateral. Maybe even consider a tagline. Brand your corporate event like you’d brand your business to grow awareness and increase intrigue.

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2. Marketing Strategy

Even the biggest brands in the world promote their events. Before the launch of every new iPhone, Apple run promotional campaigns to build a buzz around the event. To get people excited. To reinforce their brand. You should do the same with your corporate events.

Use the branding you’ve created and develop a multi-channel marketing strategy. Consider how you can use traditional marketing alongside digital channels to boost awareness and ultimately attendance at your event.

You’ll need to create some key messages around your event and ensure that – whatever marketing method you’re using – these key messages are front and centre. Consider the audience you want to attend your event. What messages will appeal to them? What will make your event memorable to them?

With a strategy in place, you can then begin to roll out your marketing and event promotion plan to increase awareness and attendance at your next corporate event.


3. Social Media

One of the best tools you can use to promote a business event is social media. You can build a buzz, generate awareness, keep your event at the forefront of people’s minds, and drive engagement with your target audience.

Creating an event hashtag is a great idea for a couple of reasons. Firstly, it helps to grow and develop the event branding you created. Secondly, it helps you to grow interest around the event as people see the hashtag in regular use. Thirdly, it helps you categorise posts about the event – both from your own posts and those of attendees.

Some of the ways you can use social media for corporate event promotion include:

  • Paid and organic posts sharing a discount code

  • Drip-feeding teasers ahead of the event

  • Promoting past events you’ve held to build a buzz

  • Revealing any keynote speakers

  • Asking delegates and speakers to share your posts with their audiences to increase your reach

  • Live content on the day of the event through Tweets, posts, and Stories


4. Press and Media Opportunities

When hosting a business event of any size, the press and media are still your best friend. Getting pre-event coverage in trade, business, and local press helps to drum up interest and promote your event to a wider audience.

Issue a well written press release, get on the phone and brief media, invite them along to a teaser event. There are loads of ways you can harness the power of their loud voice. You should also look at any influencers in the industry you may be able to reach out to as they can also help push your event to their audience.


Why should I use CT Group Travel?

At CT Group Travel, we have vast experience in event management and can help you in creating a corporate event to remember. Our team offer a fully managed service, allowing you to focus on the marketing of the event, whilst we ensure that the venue is perfect, transport is arranged and your delegates will be delighted. Contact us to learn how we can help with your next corporate event.

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